Your Skincare Routine
Master the art of men's skincare with our simple, effective 2-step routine. Designed to fit seamlessly into your daily life while delivering professional results.
Why Consistency Matters
Your skin regenerates every 28 days. Consistent care ensures each new layer is healthier, clearer, and more resilient than the last.
Week 1-2
Skin adjusts to new routine. You may notice initial changes in texture and oil production.
Week 3-4
Visible improvements in skin clarity, reduced breakouts, and better hydration.
Month 2+
Long-term benefits: improved skin tone, reduced signs of aging, and healthier complexion.
Morning Routine
Start your day with clean, protected skin. The morning routine focuses on cleansing away overnight buildup and preparing your skin for the day ahead.
Cleanse
Use lukewarm water and a small amount of Gentle Cleanser. Massage in circular motions for 30 seconds.
Treat
Apply 1-2 drops of Face Serum to clean skin. Gently pat until absorbed.
Pro Tip: Always apply sunscreen after your morning routine if you'll be outdoors.


Evening Routine
End your day by removing the day's buildup and nourishing your skin overnight. This is when your skin does most of its repair work.
Deep Cleanse
Spend extra time cleansing in the evening. Massage for 45-60 seconds to remove all traces of the day.
Repair & Hydrate
Apply Face Serum generously. This is when active ingredients work their magic.
Evening Tip: Apply products to slightly damp skin for better absorption.
Understanding Men's Skin
Men's skin has unique characteristics that require specialised care. Understanding these differences helps you choose the right products and routine for optimal results.
Characteristic | Key Facts | Impact on Skincare |
---|---|---|
25% Thicker Skin | Men's skin is generally about 25% thicker than women's due to higher collagen density. | More resilient but requires different formulations to penetrate effectively and deliver optimal results. |
OIL Oil Production | Men tend to have more active sebaceous glands, leading to oilier skin throughout the day. | Choosing the right products is crucial to avoid clogging pores and causing breakouts while maintaining proper hydration balance. |
HAIR Facial Hair | The presence of facial hair and the need to shave regularly affects skin sensitivity. | Can lead to irritation, sensitivity, and the need for soothing ingredients that calm and protect the skin from daily grooming stress. |
Thicker Skin
Key Facts
Men's skin is generally about 25% thicker than women's due to higher collagen density.
Impact on Skincare
More resilient but requires different formulations to penetrate effectively and deliver optimal results.
Oil Production
Key Facts
Men tend to have more active sebaceous glands, leading to oilier skin throughout the day.
Impact on Skincare
Choosing the right products is crucial to avoid clogging pores and causing breakouts while maintaining proper hydration balance.
Facial Hair
Key Facts
The presence of facial hair and the need to shave regularly affects skin sensitivity.
Impact on Skincare
Can lead to irritation, sensitivity, and the need for soothing ingredients that calm and protect the skin from daily grooming stress.
Skincare Essentials for Over 35's
A dedicated skincare routine for men over 35 is essential for addressing the natural aging process, protecting against environmental damage, maintaining hydration, and promoting overall skin health.
Aging and Skin Changes
As men age, particularly after 35, their skin undergoes significant changes. Collagen production begins to decline at a rate of about 1% per year after age 25, leading to reduced elasticity and firmness. This results in the development of wrinkles, fine lines, and sagging skin.
Environmental Factors
Men in this age group are often more exposed to environmental aggressors, such as UV radiation, pollution, and stress. Daily exposure to the sun can lead to premature aging and increase the risk of skin cancer. Incorporating sunscreen into a daily routine is vital.
Importance of Hydration
Hydration becomes increasingly important as skin loses its natural oils with age. Proper moisturizing helps maintain skin barrier function, preventing dryness and irritation, which are common issues for men over 35.
Targeted Treatments
At this stage, men may start to notice specific skin concerns like dark spots, uneven skin tone, and signs of fatigue. Using targeted treatments, such as serums with antioxidants and retinol, can effectively address these issues.
Overall Health Reflection
Skincare is not just about aesthetics; it reflects overall health. A well-maintained skincare routine can signal good health and vitality, which is particularly important as men age. Regular cleansing, moisturizing, and sun protection contribute to a healthier complexion.
Prevention is Key
For men over 35, skincare is not just about appearance; it's about maintaining the health, vitality, and resilience of the skin in the face of natural aging and environmental challenges. Starting early with prevention is always more effective than trying to reverse damage later.
Essential Kaishu Products
Our carefully formulated cleanser and serum work together to deliver professional results for men's skin.

Face Cleanser
Deep cleansing formula designed specifically for men's thicker skin. Removes impurities, excess oil, and daily buildup while maintaining natural moisture balance.

Face Serum
Advanced hydrating serum with active ingredients that penetrate deep into men's skin. Provides long-lasting moisture and helps reduce signs of aging.
Why Skincare is Important for Men Over 35
Skincare becomes increasingly important for men over the age of 35 due to several key factors that influence the health and appearance of the skin as it ages.
Slowing Collagen Production
What It Is: Collagen is a protein that keeps skin firm and elastic.
Why It Matters: After 35, collagen production starts to decline, leading to sagging skin and wrinkles. Proper skincare helps to stimulate collagen production and maintain skin elasticity.
Decreased Skin Cell Turnover
What It Is: Skin cell turnover is the process of shedding old skin cells and replacing them with new ones.
Why It Matters: As men age, this process slows down, resulting in dull, uneven skin tone and texture. Exfoliating and using products that encourage cell turnover can help maintain a youthful appearance.
Increased Dryness
What It Is: The skin's ability to retain moisture decreases with age.
Why It Matters: Dry skin can lead to rough patches, fine lines, and an overall tired look. Using moisturizers and hydrating products is crucial to keeping the skin supple and hydrated.
Sun Damage Accumulation
What It Is: Over time, exposure to the sun's UV rays can cause lasting damage to the skin.
Why It Matters: Sun damage can lead to hyperpigmentation, age spots, and a higher risk of skin cancer. Daily use of sunscreen and protective skincare can prevent further damage and repair the skin.
Hormonal Changes
What It Is: As men age, hormonal changes can affect skin quality.
Why It Matters: Changes in testosterone levels can impact oil production, leading to either excessively oily or dry skin. A tailored skincare routine can help balance these effects.
Environmental Stressors
What It Is: Pollution, stress, and lifestyle factors can have a cumulative effect on skin health.
Why It Matters: Over time, these stressors can accelerate aging and cause skin damage. Using antioxidant-rich skincare products can help neutralize free radicals and protect the skin from environmental damage.
Shaving and Skin Sensitivity
What It Is: Regular shaving can irritate the skin, especially as it becomes more sensitive with age.
Why It Matters: Sensitive skin is more prone to irritation, redness, and ingrown hairs. Using soothing and protective skincare products can help minimize these effects and keep the skin calm and healthy.
Preventing and Managing Signs of Aging
What It Is: Fine lines, wrinkles, and age spots become more prominent after 35.
Why It Matters: An effective skincare routine can help reduce these visible signs of aging and maintain a more youthful, vibrant appearance.